The Poole Spirit Emporium is a one-of-a-kind creative studio based in Dorset, handcrafting collectible “spirits” — miniature ghost figures that blend art, storytelling, and local folklore. Each piece is unique, designed to capture the charm and mystery of the South Coast’s supernatural legends.
Berj Digital developed the full brand identity and visual presentation, designing a logo, social media pack, and marketing graphics, as well as producing photography and promotional imagery that showcased each spirit’s intricate detail and personality.
The challenge was to create visuals that felt whimsical yet high-quality — balancing playfulness with a sense of craftsmanship. The final result captures the brand’s hauntingly elegant aesthetic, giving Poole Spirit Emporium a cohesive identity across print, web, and social platforms.
Goal: Build a distinctive and imaginative visual brand for a handcrafted collectible series rooted in local folklore.
Result: A visually rich and memorable identity that perfectly captures the eerie beauty and individuality of Poole Spirit Emporium’s creations.
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